Campaign One

The first campaign took place during the month of April, 2014.

The campaign is divided into a Traffic Management Centre Event (TMC Event) and a Junction Event.

The TMC Event lasted for 2 weeks from April 5, 2014 to April 18, 2014. During this time, volunteers spent 2 hours of their time at the TMC watching traffic footage from live junction cameras, on computer monitors and captured pictures of vehicles that demonstrated one of a list of several good behaviors.

The Junction Event was a half-day event conducted at the MG Road Metro Station sidewalk and the nearby junction and was held on April 26, 2014.


Outreach

Campaign One
# of TMC volunteers 33
# of Junction volunteers 35
# of TMC commendations 112
# of spot rewards 100
Direct Reach 280
Indirect Reach (through volunteers and commendations) 2460


Media Coverage

The Deccan Herald’s MetroLife supplement carried a full-length article focusing on the TMC Event of Positive Strokes.  The Junction Event, which was the awareness raising/publicity part of Positive Strokes, received a good coverage in several dailies including The Hindu, Deccan Herald, Indian Express and Kannada dailies – Prajavani, Eenadu, Udayavani, and Vijayavani.  It also received about 2.5 minutes of coverage in the Raj TV News on April 26th, 2014.

Among the online news magazines that carried the story, were OneIndia & Jagran


Good Behaviors Recorded

Good Behavior Numbers Observed
Vehicle behind zebra crossing 281
Rider wearing proper helmet 23
Rider & pillion wearing helmet 1
Driver wearing seatbelt 69
Driver & front seat passenger seatbelt 3
Indicator before turning 25
Moving into intersection after signal turned green 21
Slowing to stop when signal turned amber 4
Observe rules when intersection is not busy 2
Giving way to Emergency Response Vehicles 2
Vehicles letting pedestrians cross 4
Putting away mobile before driving/riding 10
Lane discipline 0
Total number of good behaviors observed 445
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